How to reduce your Google Ads Cost Per Clicks?

With more and more thriving online, the cost of digital marketing has increased exponentially. Businesses, small or big, want their sales to go up with the help of digital marketing. But the ever-increasing cost of advertisement and the way companies are bidding aggressively, has made it difficult for small business to thrive. Here are some tips to help you to reduce the cost of Google ads charge per click.

  1. Do not rely on autopilot

Automation of Google Adwords can be a dangerous thing if you become careless with it. It is okay to work with automation and test a few things here and there. But if you rely entirely on Google Ads, then you can expect the budget to get destroyed within a few days.

  1. Look for the alternate keywords

Keywords can be pricey. If your keyword is within your budget, then it is all well and good. But if you find that your keyword is way more costly, then you should look for the alternatives. Try cheaper alternatives to make sure that your budget lasts for long. Advertisements need to be in sync with the company fundamentals and make sure that they should always remain like that.

  1. Using alternate landing pages according to geographies

Your landing page is the first thing that you lead first sees. Try making the landing page different in different geographic. Moreover, the WebPages could be customized according to the language. The Google keyword takes into account the landing page and prepares its PageRank algorithm. Hence it is quite essential for you to get the right thing done in the landing page.

  1. Use long tail keywords

The companies in a highly competitive industry find it very difficult to get a keyword. Most of the keyword has already been used, and the rest of the keywords are highly expensive. In such a scenario, it is better to go for long tail keywords. Long tail keywords are generally cheaper, but these keywords have a high-quality score. The Google ad rank is calculated based on the keyword used on the website. The quality score of the long keywords ensures that your website always remains high in the ever-buzzing internet industry.

  1. Making ads based on Adwords

Most campaigners do not focus on the keyword they use while working on the Adword marketing campaign. Make sure that your website uses the essential keyword and uses these same keywords for marketing purpose too. Now, this will also help your page to rank higher in the organic results too.

Several ways can go into it. Getting the right keyword is everything in the Adword campaigns. Once you have the right keywords, and a sound marketing campaign in place, the rest is an easy task. Try avoiding the automation tool. The Ad automation tool sucks money from your pocket and can destroy your entire marketing business. For small businesses, this is a word of caution. On the other hand, companies should try to rank their page organically. Moreover, they should make sure that they are always at the top with the help of the latest search engine optimization tools.

4 Cloud Security Tips For Your Web Hosting

Enterprises today are opting more for Cloud Hosting solutions to host their business websites. It offers a smarter and more efficient way to manage and store data, making it a more robust tech infrastructure for sites than the traditional systems. From a security standpoint also, Cloud Hosting has proven to be more effective to safeguard site data, server hardware, and network, than the traditional hosting environments. However, with increased computing power, there are and always will be increased chances of threats. With advanced measures and the right tools, Cloud Hosting can prove to be a safe hosting environment.

Here are some tried and tested tips to keep your Cloud Hosting environment secure.

1. Enable Data protection

Although the servers are all virtual, they are ultimately sharing resources of the main server. And whenever there are other users involved, there will always be chances of infiltration, causing risks of failed hardware, data loss, data theft, or even system crash. That is why you must have a robust data management system. Additionally, also consider a reliable mechanism for storage. Once you have a secure storage set up, consider encrypting your files. Encryption should be enabled at all levels, starting from your source and going all the way up to all storage devices. Create ample redundancy of data to create a holistic safety system.

2. Ensure the responsibility of all parties

The primary responsibility of the safety and security of your site belongs to your hosting provider. But as a site owner, the onus is also upon you (and your tech team) to make sure that security levels of your site and your server are always maintained. Talk to your hosting provider and ensure that they use high-end security tools like SiteLock and CodeGuard, or other latest tools available with them. On your end, you can install applications to detect threats and flag them instantly, integrate automated security monitor, or run daily scans for probable risks.

3. Control accessibility

Your site data is most likely full of sensitive information about your business and clients, which can be easily compromised if attackers manage to access it. As the site owner, you must prevent such access. You can do this by first using the most complex passwords for your systems, and then allowing access to only those who are authorized by you to do so. You can also implement a multi-level authentication process to create layers, which attackers might find challenging to breach.

4. Implement identity management

Many businesses have a system of identity management process in place, which helps them control who, how, when, and where the site data and its other resources can or cannot be accessed. This helps avoid unwarranted parties or probable attackers to access the site. Also, the parties allowed to access data are provided certain restrictions on information, based on their levels of clearance. This largely reduces the risk of data pilferage.

Summing up…

It is indeed true that a hosting service is as good as its provider. If you want to make the most of the efficiency of the Cloud Hosting environment, seek the best Cloud Hosting provider in India and ensure a reliable and safe hosting environment.…

How to Make Your Business more Profitable

Running is a business is challenging no doubt but with certain practices, you can increase the profits. You might have to experiment with different strategies until you come up with best practices to up your business game.

There is a lot that can be done to increase the profits of a business. Let’s have a look:

  • Increase your prices and decrease the cost

The first thing any business owner can think of when it comes to increasing profits is to increase the price of the products. But that’s not enough. Along with increasing the price, you must figure out ways to reduce the cost. If you are able to successfully reduce the cost and increase the price at the same time, you will be making so much more profit on each sale.

  • Collect your money quicker

This will make your business bank balance look healthier. Make sure you get to collect the invoices 10 days earlier than you used to. This will help you get more loans and overdrafts in the future.

  • Negotiate with your vendors

Instead of paying the full cost, wouldn’t it be great if you are able to get a discount? Negotiate with your vendors. If you have a good relationship with them, they will not hesitate in giving you a discount.

  • Focus on providing quality product/services

With more sales, you can make more profits. Your sales will only increase if you are able to offer your customers a valuable product. Do everything in your power to make your customers happy. They might end up recommending your business to a friend or family member. This way, your prospects will grow.

  • Discontinue the marketing activities that don’t bring results

Marketing is a huge expense for a business. It’s certainly something you can’t deny these days. But not all marketing tactics bring results. The best thing about today’s digital time is that you can measure the results of your marketing techniques. This helps you figure out whether or not a particular effort is bringing results. So cross all those tactics that are not fruitful. This will not just save you time but money as well.

  • Implement the 80/20 rule

If you want to increase your profits immediately, implement the 80/20 rule. Your focus must be on determining which products or services are more valuable for your customers. If the customers you are putting your effort in pleasing are not responsible for bringing 80 percent revenue, then you need to change your strategy. Do an analysis and figure out which clients are more profitable. They are the ones who deserve your attention.

  • Improve your online reputation

In times like today, online reputation matters big time. It not just makes your business credible but tells your customers that you care about them. For that, you need to be active on social media and interact with customers as much as possible.

Make sure there is a call to action available on your website that lets visitors contact you and make a purchase. The best way of building a reputation is to add a blog to your website. The results of this effort might be slow but they still help in boosting profits.

  • Expand your business in new areas

If possible, expand your business. It’s ok to offer services other than your core business operations.  Do your homework and find the markets that are less competitive. You need all kinds of profits to make your business thrive.

  • Improve your salesmanship

Invest some time and money in improving the sales personality of your team. You need people who are comfortable with pitching your business. With the help of a well-informed sales team, you can increase your sales by 46 percent.

  • Follow up

Customers are hard to acquire. Nobody can understand that better than a business that is struggling. So, go an extra mile to follow up on your existing customers. Make sure they are happy with your services. Customers leave a business when they are unhappy. Therefore, your focus must be to make them satisfied with the service as well as the product.

  • Cut the expenses

You must spend some time reviewing your accounts. Look for ways to trim down expenses. You will be surprised to find out that you are paying for things that you either don’t use or that don’t bring any value to your business.

If it makes sense, then refinance your existing debts to get better terms. This will not just improve your cash flow but reduce the costs.…

How Your Attitude can Impact Your Work Performance

It’s true, your attitude not just affects your personal life and health but your performance at the workplace as well. Generally, those who stay positive at work have a stronger performance than those with a negative attitude.

When you have a bad attitude, even little problems can balloon into huge stress for you and this could ruin your entire workday. Some employees keep on sweeping problems under the rug thinking that all their problems will go away magically. It is because of such an attitude that so many people hate their job. On the other hand, if you have a good attitude, you don’t just enjoy your job but the company of your colleagues.

Negative Attitude and Its Impact on Your Performance

Too much negativity not just drains you down, but others around you. Let’s see its impact on your work performance:

  • It undermines your relationship with co-workers

Nobody likes to hang out with a person who is a negative thinker or the one who criticizes everything. You will start feeling excluded from the groups inside the office. Your colleagues might not want to have lunch with you anymore.

  • You will lose opportunities

A person with a negative attitude will continue to miss out on opportunities. If there’s something fun going on around, nobody would like to include you. You will also miss out on the small recognitions that keep on happening in the workplace.

  • It hinders achievement

A negative attitude won’t just make you miss out on the good times, you may even lose the opportunity for a promotion. Your employer may not give you an important job because you would be a bad representative of the company.

  • Put your job security at risk

With a bad attitude, you might end up losing your job altogether. Nobody in the workplace will like you and your manager would have no choice but to let you go.

Positive Attitude and Its Impact on Your Performance

It is easier for people to be themselves around a positive thinker. Since you will spread positivity around you, there are several things that will change for the better. Not only you, but your co-workers will feel light and stress-free.

  • You will make your peers happy

A person with a positive attitude is always admired by his peers. They would love to hear your thoughts and opinions because you always have something good to say. Your colleagues would want to hang out with you often because your company helps other people grow.

  • You enjoy more job security

Nobody wants to lose an employee with a positive attitude. Such a person is a like asset for an organization. You can’t get fired for a good attitude. In fact, your positive attitude will help others grow and perform better as well.

  • You will become more empowered

A positive attitude will always empower you to do outperform. Often, you have to do tasks that don’t are impossible to finish within the set deadline. But with a positive attitude, you can still get most of the work done. You won’t waste your time complaining with other co-workers or simply refusing to do the job because it’s difficult. Instead, you will figure out a way to make your boss happy even if you aren’t able to complete it within the set deadline.

Develop a Positive Attitude and Improve Your Performance

With a positive mental attitude, you can improve your performance. A person who is optimistic, cheerful, and consistent is quickly noticed by everyone. As you make an effort to cultivate a positive and friendly attitude towards people, those people will make extraordinary efforts to open doors of opportunities for you.

A study says that happy individuals are successful in most areas of their lives and work is on top of the list. Positivity improves your ability to think creatively. You are able to progress in your career and cope with your challenges better than others. And that’s the kind of attitude usually needed in workplaces.

A Positive attitude also reduces staff turnover because the entire team would be satisfied with their job. In short, a positive and happy attitude is the secret ingredient for success.

A positive attitude can be developed by fixing a bad attitude. Although it is not easy, it isn’t impossible either. The first step to success is admitting you have a negativity problem. If there are a bunch of negative people around you who are draining you, separate yourself from such a crowd. If you can separate yourself from them, then practice ways to stay positive around them.…

Cloud Hosting Migration and its Impact on SEO

SEO plays an important role in the growth and success of any business today as search engines are the prime determinants of website traffic around the world. After all, if your pages secure a good search engine ranking, then their visibility increases and hence the traffic to your website. Having said this, SEO requires a comprehensive effort by providing quality content and offering a great site experience to users. In today’s article, we will talk about the impact of migrating to Cloud Hosting Services on your SEO efforts.

In recent years, Cloud Hosting has evolved as a preferred hosting solution by many small and big websites. With features like cost-efficiency, resource scalability, optimization, etc., Cloud Hosting also impacts your SEO efforts in many ways. Here is how Cloud Hosting Migration can benefit you:

Speed

Your website needs to load in no time. Web users are not patient with slow-loading websites and tend to abandon them to never return again. Keeping this changing trend in mind, most search engines include the page load time as a critical parameter in determining the page rank of the site. Therefore, faster sites get more visibility and better returns for their SEO efforts.

Talking about speed, Cloud Hosting can significantly improve the loading speed of your website by the virtue of its design and integrated Content Delivery Network and Caching Servers like Varnish Cache.

Where is the web server located?

Search engines also consider the location of the web server before assigning a rank to a website and give preference to those sites which run on local servers. Therefore, if a user is searching for a service offered by you in America, but your web server is located in Australia, then your page rank can get affected. Hence, many enterprises opt for a local physical web server. However, with Cloud Hosting, this worry is put to rest since it is a location-agnostic hosting service. The servers are spread across several geographical locations which make the search engines get the results from the nearest available server offering you a chance to get a better rank.

Protection against Bots

Some malicious scripts (or Bots) can adversely affect the performance of your website and hurt your SEO rankings too. Your website might face downtime or they might botch up your Google Analytics numbers. Most Cloud Hosting providers guarantee protection against the most known bots and offer a secured storage system and data management service. Further, they offer daily backups and redundant storage systems like Ceph to make your data fail-safe. This ensures that in case of any disaster you can quickly restore your data without affecting the performance and/or rankings of your website.

Reliable Hosting Services

The performance of your website relies heavily on the performance of the web server. A site which is frequently down due to server issues creates a bad brand image as well as experiences a lower page rank. Most Cloud Hosting providers offer a reliable hosting service and an uptime guarantee of 99.9%+ ensuring that your site is available to users and search engines at all times.

Conclusion

Remember, in this competitive online market, you need all your SEO efforts to bear fruit in order to establish and grow your business. Therefore, a reliable hosting provider who understands your requirements and has the resources required to support your SEO efforts is indispensable. Ensure that you choose your hosting partner after considering all these aspects. Good Luck!

Skills Needed by a Personal Assistant

Personal assistants play a significant role in the lives of managers, executives, directors, and other professionals they rely on personal assistants to make sure that their jobs are running smoothly. Without personal assistants, business professionals could still do their jobs, but they would not be nearly as efficient as they are with the help of personal assistants who are experts are what they do.

Because personal assistants are specialized at specific tasks they can help business professionals get things done faster, which allows them to focus on the things that they specialize in. Personal assistants do many things for business professionals that save them time and help them to be more efficient. Some of those things include:

Dealing with mail – business people tend to be overloaded with different types of mail, both e-mail and paper mail. It can take a fair amount of time to go through all of it and determine what is most important and what can wait until later. Personal assistants usually go through the mail first and break it down into manageable categories.  They may simplify messages into easy to read notes, and they may even help business professionals respond to simple words. For this reason, Microsoft office role is very important here, because work efficiency must be considered, visit this site to office 2016 activator.

Completing research tasks – to complete reports and gather data to be used for presentations research tasks are often needed. Doing research takes time, and this is usually something that personal assistants can do for their managers to help them get things done faster. This may include gathering relevant statistics, information on business transactions, or results from other reports and business summaries.

Greeting visitors and clientele – managers and other business professionals are very busy and sometimes do not have time to attend to visitors immediately, so the personal assistant is often responsible for greeting clients and make them comfortable while they wait.A Sometimes they may have to answer questions on the manager’s behalf, or they might be asked to supply them with information that the client has requested.

If you are considering becoming a personal assistant you can prepare yourself by making sure you have the skills that are necessary. Good knowledge of Word and Excel will help you to present information in the most usable format. The ability to work with different email systems, such as Office Outlook, will allow you to take care of your manager’s email quickly. A You should become knowledgeable in the industry that you wish to work in by reading sector focused magazines and journals. PowerPoint knowledge will help you to put together presentations for your manager and Access will allow you to create databases that are functional.

One of the best ways to gain these skills is to attend a quality business course for administrative professionals at an accredited business college. Classes like these will help you to learn the skills you need, and they will often give you the opportunity to put them to use in a real-world situation by fulfilling a practicum or work practice assignment.…