SEO plays an important role in the growth and success of any business today as search engines are the prime determinants of website traffic around the world. After all, if your pages secure a good search engine ranking, then their visibility increases and hence the traffic to your website. Having said this, SEO requires a comprehensive effort by providing quality content and offering a great site experience to users. In today’s article, we will talk about the impact of migrating to Cloud Hosting Services on your SEO efforts.
In recent years, Cloud Hosting has evolved as a preferred hosting solution by many small and big websites. With features like cost-efficiency, resource scalability, optimization, etc., Cloud Hosting also impacts your SEO efforts in many ways. Here is how Cloud Hosting Migration can benefit you:
Your website needs to load in no time. Web users are not patient with slow-loading websites and tend to abandon them to never return again. Keeping this changing trend in mind, most search engines include the page load time as a critical parameter in determining the page rank of the site. Therefore, faster sites get more visibility and better returns for their SEO efforts.
Talking about speed, Cloud Hosting can significantly improve the loading speed of your website by the virtue of its design and integrated Content Delivery Network and Caching Servers like Varnish Cache.
Where is the web server located?
Search engines also consider the location of the web server before assigning a rank to a website and give preference to those sites which run on local servers. Therefore, if a user is searching for a service offered by you in America, but your web server is located in Australia, then your page rank can get affected. Hence, many enterprises opt for a local physical web server. However, with Cloud Hosting, this worry is put to rest since it is a location-agnostic hosting service. The servers are spread across several geographical locations which make the search engines get the results from the nearest available server offering you a chance to get a better rank.
Protection against Bots
Some malicious scripts (or Bots) can adversely affect the performance of your website and hurt your SEO rankings too. Your website might face downtime or they might botch up your Google Analytics numbers. Most Cloud Hosting providers guarantee protection against the most known bots and offer a secured storage system and data management service. Further, they offer daily backups and redundant storage systems like Ceph to make your data fail-safe. This ensures that in case of any disaster you can quickly restore your data without affecting the performance and/or rankings of your website.
Reliable Hosting Services
The performance of your website relies heavily on the performance of the web server. A site which is frequently down due to server issues creates a bad brand image as well as experiences a lower page rank. Most Cloud Hosting providers offer a reliable hosting service and an uptime guarantee of 99.9%+ ensuring that your site is available to users and search engines at all times.
Remember, in this competitive online market, you need all your SEO efforts to bear fruit in order to establish and grow your business. Therefore, a reliable hosting provider who understands your requirements and has the resources required to support your SEO efforts is indispensable. Ensure that you choose your hosting partner after considering all these aspects. Good Luck!